Defuse Inc. (Concept)
UAL MA Design for Art Direction; Defining Design for Art Direction Unit, December 2020. Influenced by 1970s PIFs; The War Game (1966); and Threads (1984), Defuse Inc. is a satirical approach to shock advertising and PSA culture. An exaggerated personification of existentialism; imposter syndrome; and identity crises through the threat of nuclear attack, Defuse Inc. takes aesthetic inspiration from hauntological practices. Images: Eiichi Matsumoto & Lieutenant Charles Levy. Model: José Ortega |