Oíche (Concept), Young x Fears UAL MA Design for Art Direction; Collaborative Unit, March 2021.
Influenced by British Public Information Films (PIFs) of the 1970s, alongside dramatised depictions of nuclear war i.e. The War Game (1966) and Threads (1984).
Defuse Inc. is a satirical approach to shock advertising and Public Service Announcement (PSA) culture. An exaggerated personification of mental health and the anxieties of existentialism; imposter syndrome; and identity crises through the threat of nuclear attack, Defuse Inc. takes aesthetic inspiration from hauntological design practices. Featuring the photography of Eiichi Matsumoto and Lieutenant Charles Levy.
Fictional 360° marketing campaign and website design material pictured.